Why Choose Us?
• Farm-Fresh Quality: We only deliver fresh-cut, premium sod for faster rooting and a healthier lawn.
• Precision Installation: Our pros handle the grading and tight-seam laying so your lawn looks perfect from day one.
• Local Expertise: We know the local soil and climate, ensuring we recommend the right grass for your specific property.
• One-Stop Shop: From delivery and install to irrigation and landscaping, we handle everything your lawn needs to thrive.
Joey Villanueva
Founder
Joey Villanueva, known as Joe, is the Owner, Operator, and General Manager of Operations at CF Sod. With over a decade of experience in the sod and construction industries, Joe brings hands-on expertise and a deep understanding of field operations to every project.
His journey began in 2012, starting independently with nothing more than a truck, a trailer, and a strong work ethic. He later expanded his skill set into general contracting, gaining experience in home remodeling before returning to the sod industry in 2017. By 2019, he officially launched and began building what would become CF Sod.
Joe is known for his calm leadership, reliability, and commitment to doing things the right way. As a natural problem-solver and “quiet builder,” he leads the production team with precision and efficiency, ensuring every job is completed to the highest standard.
His priority has always remained the same: deliver quality work, operate with integrity, and make sure every client is taken care of. Through consistency and dedication, Joe has built a reputation for dependable service and results that speak for themselves.
Karina Ascensio
Co-Founder and Operator
Karina Ascencio, known as Kay, is the Co-Founder and Operator of CF Sod, where she leads business development, client relations, and operational systems. With a strong foundation in the healthcare field, Kay spent seven years building discipline, structure, and a deep commitment to service before making a bold transition into entrepreneurship.
Driven by the desire to break beyond income limitations and create long-term freedom, she stepped into the sod industry with vision and determination. Today, she plays a key role in scaling the company through strategic deal-making, strong client relationships, and the implementation of efficient systems that support growth across multiple operations.
As a proud first-generation Mexican American, Kay brings resilience, humility, and purpose into everything she builds. She is not only a business owner, but a mother and leader who is passionate about creating opportunities, setting new standards, and inspiring others to turn their skills into something greater.
Her approach is simple: build with intention, lead with integrity, and never limit your potential.
Your Trusted Partner for Premium Sod and Lawn Care
Our Commitment to Quality Sod Installation
At CF Sod, we pride ourselves on providing top-notch sod installation services tailored to meet the unique needs of homeowners and landscapers. Our expert team has years of experience, ensuring that every piece of sod we install takes root in your lawn, leading to a lush and vibrant garden you can enjoy for years to come.
What Our Customers Say About CF Sod's Quality Services
I ordered sod for my backyard in Lakeland, and the team from CF Sod made the entire process seamless. They delivered on time, and the installation crew was professional and friendly. Our lawn has never looked better!
As a landscaper, I've relied on CF Sod for years. Their sod quality is unmatched, and their delivery service saves me hours every week. It's like having a reliable partner in my business!
CF Sod turned my dull, brown yard into a vibrant green oasis! I couldn't be happier with their service and the expert advice from their team. They truly care about their customers and deliver amazing results.
I had sod installed in my front yard in Lakewood, and it transformed my home’s curb appeal! The CF Sod team was punctual, worked efficiently, and the final look is fantastic. Highly recommend their services!
We purchased sod for a large community project, and CF Sod exceeded our expectations. Their team was knowledgeable, responsive, and went above and beyond. The before-and-after difference is incredible, and we couldn't have done it without them!